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Let's Make Our Roads Safer

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Our Mission:
"To enhance motorcycle safety and awareness on Louisiana roadways through public awareness and education."

Are Efforts Like Ours Making a Difference?

This study was done in a town in Great Britain. And the article  gives a strong indication that motorcycle awareness advertising works. It should be encouraging to all of us that what we are doing can and is saving lives.

Here's the article, and the link to the campaign that followed:

Do motorcycle awareness campaigns work?


"We know that many accidents in South Gloucestershire happen when a car driver fails to spot a motorcyclist. Therefore, our awareness campaigns have included an element targeted at the car driver – in particular, temporary road signs at motorcycle accident hotspots.

Although we cannot be sure how much impact the road signs (or the wider campaigns) have had on drivers, statistics show that motorcycle accidents have dropped at these hotspots.

In 2003/4, we put up temporary road signs at nine accident hotspots. In the three years beforehand, there had been a total of 57 accidents involving motorcyclists at these sites. In the 18 months afterwards, there were 16 such accidents. (In the rest of South Gloucestershire, the number of accidents rose by 13 per cent.)

We were impressed enough to use similar techniques in our campaign the following year."

Click on the motorcycle to see an overview of that year's campaign

Just to clarify the results. If we break it down into 6 month segments we see that  in the previous 3 years before the test, there had been 9.5 crashes per 6 month segment. But during the test period, the rate dropped to 5.3 crashes per 6 month segments. The rate was almost cut in half! And that despite the fact that the rest of the city's motorcycle crash rate had risen 13 percent!

These are results. Real results. Directly attributable to advertising focused on achieving more motorist awareness of motorcycles and motorcycle riders.

We are making a difference.

  Joe Spearman
Board of Directors
Motorcycle Awareness Campaign